Be our Partner.
SETTING THE STAGE FOR YOUR SUCCESS...
SOUPERSTAR exists to serve good comfort food at a good price, for a good cause. It is the nexus for good things to happen. Besides bridging local heritage food with modernity and making it relevant in this globalised culture, we also want to connect individuals who are passionate about food with the opportunity to become business owners and to be part of a larger movement to preserve Singapore’s vanishing local food heritage.
The SOUPERSTAR franchise offers you the following benefits and support:
A brand with a distinct USP and strong heritage
SOUPERSTAR was created by the second generation of the family behind Fortune Food – a brand with more than 10 years of popular following. It operates 10 hawker stalls serving well-loved Singapore delicacies such as popiahs, kueh pie ti, laksa and muah chee. In the shopping mall landscape, we are the first to do wraps using popiah skins. As we retain our company’s ethos of using popiah skins that are handmade fresh, daily, we have intentionally injected a cosmopolitan flavour to our offerings to cater to the changing palates of today’s consumers.
An affordable and easy-to-operate business concept
The SOUPERSTAR concept does not require an elaborate kitchen nor does it require the installation of exhaust. This allows your initial setup costs to be lower as compared to many other quick service food concepts. With the support from our Central Kitchen and robust back-end systems, outlet operations are kept lean and efficient, keeping your operational costs low and allowing you to focus on delivering great food and service to customers.
Support in site selection and outlet setup
We will work closely with you to identify and secure suitable locations to set up your own SOUPERSTARoutlet. When a location has been secured, we will also undertake the role of Project Manager to design and set up the outlet for you. In this way, you will be supported throughout the entire process and guided on how to navigate through the nuts and bolts of planning the outlet layout and executing the renovation.
Access to Franchise Manual and robust back-end systems
We will loan to you a set of user-friendly Franchise Manual to equip you with the know-how of managing and operating the SOUPERSTAR outlet. As a brand that leverages on technology to make our business as efficient as possible, we will also grant you access to our robust back-end systems such as our CRM and inventory management systems, which will help you to track your business performance and to generate higher sales with stronger customer engagement.
Comprehensive start-up support and training
We will provide you and your staff with the necessary initial training to manage and operate the outlet. Our approach includes classroom teaching as well as on-the-job training to ensure that you are well-equipped to oversee and manage all aspects of your franchise business. When your outlet has commenced business, we will also deploy our staff to your outlet during the initial period to provide onsite supervision and handholding.
Ongoing training and support
We are committed to your business success and will conduct regular reviews with you during the term of the franchise. We will also provide you with ongoing training and support, equipping you with improved methods and processes to manage the business. As our commitment to continual innovation, we will invest in food R&D to come up with new recipes and Souper Combos that will deliver more value to both the customers and to our franchisees.
Who we are looking for:
Single Unit Franchisees for Singapore - partners who are passionate about the F&B industry and want to be part of a larger movement to preserve Singapore’s vanishing local food herirtage. No prior F&B culinary experience is required as comprehensive support and training will be provided.
THE RISE OF SOUPERSTAR...
We are currently offering Single-Unit Franchises for the Singapore market. If you possess the following attributes, we welcome you to contact us by filling up the Franchise Enquiry Form (Individual) / Franchise Enquiry Form (Company) or email us at to find out more about how you can take your first step to owning a Souperstar franchise business.
Committed and driven person.
Willingness to be actively involved in the business operations is preferred.
Passionate about the F&B industry and is customer service oriented.
Possess a business-first mindset and strong leadership abilities to manage people effectively.
We also welcome enquiries for overseas markets.